双十一购物狂欢展示阿里巴巴新零售策略

编辑:给力英语新闻 更新:2017年11月9日 作者:美国之音(VOA News)

阿里巴巴将利用今年的光棍节大礼包,通过引入数字功能来突出其新的零售战略,以帮助品牌和零售商在线和离线与消费者联系。

国内11个城市的50个中央商务区将与电子商务巨头携手在11月11日 - 光棍节当天提供数字优惠券。

通过阿里巴巴的数字化功能,如增强现实技术,定位技术和支付服务,超过10万个线下零售商和精品店将提供1000多个品牌。

阿里巴巴集团首席营销官董本洪表示,今年的天猫购物节将让消费者不仅可以使用他们的智能手机,还可以访问实体零售商店,以接受新的零售体验。

通过在线和离线渠道向消费者提供总共14万个品牌(其中6万个是全球品牌)和1500万个产品列表。

蒙牛,海澜集团等中国品牌也将通过天猫的举措向国际消费者推销,初步瞄准东南亚市场。

今年的天猫购物节倒计时晚会将于11月10日晚在上海梅赛德斯奔驰体育馆举行,并将通过浙江电视台,深圳电视台,北京电视台和阿里巴巴支持的在线视频单元优酷直播。

去年,通过支付宝从24小时的购物热潮中产生了178亿美元,比去年同期增长了32%。

竞争对手京东(JD.com)表示,其购物节将于今天和过去12天开始,每天为特定产品类别提供折扣。

Singles Day shopping spree to showcase of Alibaba's new retail strategy

Alibaba will use this year’s Singles Day shopping spree to highlight its new retail strategy by introducing digital capabilities to help brands and retailers link with consumers online and offline.

Fifty central business districts in 11 domestic cities will join hands with the e-commerce giant to offer digital coupons on November 11 — Singles Day.

Over 1,000 brands will be offered through more than 100,000 offline retailers and boutique stores empowered by Alibaba’s digital capabilities, such as augmented reality, location-based technologies and payment services.

Chris Tung, chief marketing officer of Alibaba Group, said this year’s Tmall Shopping Festival would allow consumers to not only use their smartphones but also visit physical retail stores to embrace the new retail experience.

A total of 140,000 brands — with 60,000 being global brands — and 15 million products listings will be available for consumers through both online and offline channels.

Chinese brands such as Mengniu and Heilan Group will also sell to international consumers through Tmall’s initiative, focusing on Southeast Asian markets initially.

This year, the countdown gala of Tmall Shopping Festival will be held in Shanghai’s Mercedes Benz Arena on the night of November 10 and will be live streamed through Zhejiang TV, Shenzhen TV, Beijing TV and Alibaba-backed online video unit Youku.

Last year, US$17.8 billion were generated through Alipay from the 24-hour shopping spree, up 32 percent from a year ago.

Rival JD.com said its shopping festival would start today and last 12 days, with each day featuring discounts for a specific product category.