What is association?

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Association is the process of forming mental connections between sensations, ideas, or memories.


According to Robert Gagné (1985), an association is a one-to-one correspondence of two ideas which commonly are thought of together.


Associations are the basic building blocks of Gagné's knowledge hierarchy.


Here are some examples of associations:

  • All concrete objects and the name that represents them
  • Rose and fragrance
  • Doctor and hospital
  • England and London
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